If most urban meat-eaters were to visit an industrial broiler house, to see how the birds are raised, and could see the birds being ‘harvested’ and then being ‘processes’ in a poultry processing plant, some, perhaps many of them, would swear off eating chicken and perhaps all meat.

Peter Cheeke, Contemporary Issues in Animal Agriculture, 2nd ed., Danville, Illinois, 1990, p. 50