I used to live above a small pizzeria and I knew the guy who owned the place. He worked 12 hours a day, seven days a week. He was there all the time and worked so hard for his little restaurant. I realized one day that I have to work just as hard for a restaurant as I do it for a multi-billion dollar company. If I have the choice, why not go for the big idea.
Ian Eslick, in Max Finger & Oliver Samwer, America’s Most Successful Startups: Lessons for Entrepreneurs, Wiesbaden, 1998, pp. 9-10