I believe that utilitarianism refuses to fade from the scene in large part because, as the most familiar consequentialist theory, it is the major recognized normative theory incorporating the deeply plausible-sounding feature that one may always do what would lead to the best available outcome overall.

Samuel Scheffler, The Rejection of Consequentialism: A Philosophical Investigation of the Considerations Underlying Rival Moral Conceptions, rev. ed., Oxford, 1994, p. 4