quotes Pain Pleasu Pleasure Utilitarianism
Jeremy Bentham – An Introduction to the Principles of Morals and Legislation Jeremy Bentham An Introduction to the Principles of Morals and Legislation book

Intense, long, certain, speedy, fruitful, pure—
Such marks in pleasures and in pains endure.
Such pleasures seek if private be thy end:
If it be public, wide let them extend.
Such pains avoid, whichever be thy view:
If pains must come, let them extend to few.

Jeremy Bentham, An Introduction to the Principles of Morals and Legislation, London, 1789, p. 4