The idea that morality consists in the maximization of human flourishing clashes with two perennially seductive alternatives. The first is theistic morality: the idea that morality consists in obeying the dictates of a deity, which are enforced by supernatural reward and punishment in this world or in an afterlife. The second is romantic heroism: the idea that morality consists in the purity, authenticity, and greatness of an individual or a nation.

Steven Pinker, Enlightenment now: the case for reason, science, humanism, and progress, New York, 2018, p. 419