[I]f it is rational for me to choose the pain of a visit to the dentist in order to prevent the pain of a toothache, why is it not rational of me to choose a pain of Jones, similar to that of my visit to the dentist, if that is the only way in which I can prevent a pain, equal to that of my toothache, for Robinson?

J. J. C. Smart and Bernard Williams, Utilitarianism: for and against, Cambridge, 1973, p. 26