Egoism

[C]ommon-sense deontological morality, standing between egoism and consequentialism, sometimes seems to be caught in a kind of normative squeeze, with its rationality challenged in parallel ways by (as it were) the maximizers of the right and of the left: those who think that one ought always to pursue one’s good, and those who are convinced that one should promote the good of all.

Samuel Scheffler, Agent-centred restrictions, rationality, and the virtues, Mind, vol. 44, no. 375, 1985, pp. 409–419, p. 415