The pragmatic rebels
Bloomberg Businessweek, July 2, 2010
Abstract
Capitalists have devised countless ways to separate people from their money. Big-box retailers employ “markdown optimization” software. Chain stores break out the new seasonal collections right when the IRS sends out its first refund checks. Apparel brands release special “payday” promotional codes to online shopping sites on alternate Fridays. The behavior of the flush consumer is tracked far and wide.
