How to lower the price of plant-based meat
Open Philanthropy, August 12, 2020
Abstract
Plant-based meat is becoming more prevalent but still lags behind traditional animal-based products due to the higher price of plant-based alternatives. Established plant-based meat brands tend to use cheaper ingredients such as soy and wheat protein, and focus on producing simple, scalable products. Novel proteins are becoming more popular, but they are also more expensive. Startups often try to replicate niche, innovative products but might need to focus on efficiency, scale, and cost reduction to compete with conventional meat. Large meat companies are also entering the market, bringing with them their expertise in cost optimization and manufacturing efficiency. Innovation from startups and the economies of scale from large companies will be important factors for reducing the price of plant-based meat and making it more accessible to consumers. – AI-generated abstract.
