Truth as a problem for utilitarianism

Abstract

An ethic of belief prescribes methods for arriving at beliefs. there is something deeply wrong with the utilitarian ethic or belief, aimed primarily at maximizing happiness. does its gross implausibility refute utilitarianism? no, for the supposition of a society where such an ethic prevails is not incoherent. ‘juth’, which replaces our truth (j for joy), has many unnerving aspects; utilitarians should feel uncomfortable committed to it; but they are not refuted. no deep explanation of what is wrong with ‘juth’ is offered.