How to put your own charity to the test
Effective Altruism Global, October 18, 2019
Abstract
Mass media can reach millions of people, but can it improve health and save lives as effectively as other top interventions? Past studies of mass-media campaigns for public health failed to find evidence of strong impact, belying the potential of the medium. In this talk, Roy Head, CEO of Development Media International (DMI), discusses the randomized controlled trial DMI ran on its own health campaign — and the surprising results.
