Love seems like a high priority

Abstract

Making it possible for people to deliberately fall in love seems like a high priority, competitive with good short- and medium-term causes such as malaria prevention and anti-aging. However there is little serious work on it. While this prevents casual donors from being able to do anything about it, it also suggests major opportunities for well-placed researchers, grantmakers, and business entrepreneurs. Both replications and generalizations of the tiny body of existing work, and ambitious science to figure out new paradigms and prospects, could be big steps forward. If you want the shortest possible pitch to memorize and give to funders/researchers, I would simplify it to this: attempt to replicate a 1997 experimental finding which suggested that you can make people fall in love with a questionnaire and eye contact.