works
Nataly Kelly and Jost Oliver Zetzsche Found in translation: how language shapes our lives and transforms the world book Translation. It’s everywhere we look, but seldom seen—until now. Found in Translation reveals the surprising and complex ways that translation shapes the world. Covering everything from holy books to hurricane warnings and poetry to peace treaties, Nataly Kelly and Jost Zetzscheoffer language lovers and pop culture fans alike an insider’s view of the ways in which translation spreads culture, fuels the global economy, prevents wars, and stops the outbreak of disease, with examples that include how translation plays a key role at Google, NASA, the United Nations, the World Cup, and more.

Found in translation: how language shapes our lives and transforms the world

Nataly Kelly and Jost Oliver Zetzsche

New York, 2012

Abstract

Translation. It’s everywhere we look, but seldom seen—until now. Found in Translation reveals the surprising and complex ways that translation shapes the world. Covering everything from holy books to hurricane warnings and poetry to peace treaties, Nataly Kelly and Jost Zetzscheoffer language lovers and pop culture fans alike an insider’s view of the ways in which translation spreads culture, fuels the global economy, prevents wars, and stops the outbreak of disease, with examples that include how translation plays a key role at Google, NASA, the United Nations, the World Cup, and more.