How to create a vegan world: a pragmatic approach

Abstract

This book offers a pragmatic and evidence-based strategy for advocating a vegan world. The author argues that the traditional approach of appealing to people’s moral sense to reduce their consumption of animal products may be insufficient. He suggests that focusing on making behavioral change easier for a wider audience could be a more effective strategy. The author proposes that encouraging people to reduce their intake of animal products, rather than immediately demanding they go vegan, could lead to greater societal change. He also emphasizes the importance of creating a facilitating environment for this change, such as improving the availability and quality of plant-based alternatives and lobbying for policy changes that support veganism. Additionally, the author examines the concept of a vegan identity and suggests that a more relaxed definition of veganism could be more effective in attracting and retaining new participants in the movement. – AI-generated abstract