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Herbert A. Simon Behavioural economics incollection Since economics is certainly concerned with human behaviour – with, as Marshall put it, ‘[the] study of mankind in the ordinary business of life’ – the phrase ‘behavioural economics’ appears to be a pleonasm. What non-behavioural…

Behavioural economics

Herbert A. Simon

In Steven N. Durlauf and Lawrence E. Blume (eds.) The New Palgrave Dictionary of Economics, London, 2008, pp. 846–853

Abstract

Since economics is certainly concerned with human behaviour – with, as Marshall put it, ‘[the] study of mankind in the ordinary business of life’ – the phrase ‘behavioural economics’ appears to be a pleonasm. What non-behavioural…

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